Sunday, 19 September 2010

Documentary Analysis - The Music Biz: The Marketing of Meatloaf

Type of Documentary
Mixed

Themes
The marketing of music
Creatin of Image for band or singer
Power of the media to influence audience behaviour

Narrative structure
None-linear
Closed narrative structure
Single strand

Camerawork
Interviews - framed to left or right of screen, MCU or CU, eyeline 3rd way down screen (conventional)
Variety of camerawork: ECU of CD covers, maagazine front covers - different shot types, camera movement - pan across newspaper headline
High and low angle used
POV of someone walking into betting office
Handheld camera - all behind the scenes footage of the making of videos
Different meatloaf interviews - cut between
Filming the media, not being part of the media

Mise-en-Scene
Chromakey (blue or green screen)
Background is archive or actuality footage, related to what the interviewee is talking about

Sound
Voice over - Sarcastic, male, standard english, calm and clear delivery
Intertwined into the actuality footage
Meatloafs music - not just archive material of videos

Editing
Interviewees dissolve in and out
Crosscut between 3 interviews to tell the story (construct the narrative)
(all asked the same questions)
Video frozen behind the interviewee so audience doesnt get distracted
Filming behind the scenes footage and then crosscut to the final video
Slow motion

Archive Material
Magazine and CD covers
TV clips
Music videos
Chat shows
Brit and Grammy Awards
Newspaper headlines
Magazines
News footage
Undes to construct the mise-en-scene of interviews

Graphics
Intergrate moving images into magazine covers
The series logo - name of person on screen and their job - anchored their relevance to the matter
White, Serif font - right or left of screen - capitals and italics


I decided to add in the meatloaf music video because the documentary is all about how popular his record became, the making of the video and what they did to promote it.

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