1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

All the way through the construction of our media product, we have followed the codes and conventions of a documentary genre and have not challenged them in any way. Cut was the most common edit that we used in the documentary so that it didn’t distract from what was going on, on screen; also our documentary has a single strand narrative. The voiceover holds the narrative together as it is relevant to the topic of our documentary; we have used a middle aged woman so it is a relevant age to the topic, and she has used Standard English and gave a calm and clear delivery.



We have used creative and varied camera work throughout our documentary; we have used conventional framing on the interviews such as sitting to the right or left of the screen, eye line 3rd way down and sitting on a stable chair.

For all of the filming the camera was static on a tripod and not hand held so that the camera didn’t shake. We have used adverts with sandwiches in for our archive material, such as subway and hovis, which is anchored by our voiceover. We have used relevant music that doesn’t interfere with the interviews or abstract from what’s going on, on screen. We have used graphics on the interviews that anchor the person being interviewed; we have shown their name and occupation which shows the relevance to the programme.

Newspaper Advert

We have followed the codes and conventions of a print advert as it is on A4 landscape; it is versatile as it can fit into different sizes. There is one main image that’s is very striking and it sums up the content of the programme. Our advert contains the slogan “The Best Thing Since Sliced Bread?” as we think that it works well with our documentary. We have also included the title of the programme, the scheduling of it and the TV company logo at the side.

Radio Trailer

In our radio trailer we have used extracts the programme to give people a taster of what will be in the programme and we have used a voiceover that is intercut throughout the extracts. The scheduling of the programme is at the end and we have used a music bed where appropriate. We have put our slogan into the radio trailer which is 40 seconds long and it intrigues the audience and makes them want to know more.