Codes and Conventions of a Print Advert and Radio Trailer

Print Advert
-A4 landscape
-Versatile
-Can fit into different sizes
-One main image
-Striking
-Sums up the programme
-Text
- Slogan
- Title
-Scheduling
-TV company logo

Radio Trailer
-Voiceover intercut throughout
-Trailer should intrigue an audience
-Make them want to find out more
-Scheduling info at the end always goes title, day, time, channel
-Music bed where appropriate
-30 – 40 seconds long
-Slogan
-Extracts from the programme